BOOK--Permission Marketing
NEWS RETRIEVAL - compiled by Samara Zwanger
By Seth Godin and Don Peppers
"I really like the Godin book," says Josh Nobozny, Merrill’s head of private client Internet strategy.
Godin explains how businesses can no longer rely on traditional forms of advertising--"interruption" advertising--such as television, radio and magazines to get consumers’ attention. He shows that customers respond best when you get their permission with some type of bait, such as an 800 number or survey. And what’s the best way to pursue such a strategy? The
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@waterstechnology.com or view our subscription options here: http://subscriptions.waterstechnology.com/subscribe
You are currently unable to print this content. Please contact info@waterstechnology.com to find out more.
You are currently unable to copy this content. Please contact info@waterstechnology.com to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@waterstechnology.com
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@waterstechnology.com