How exactly does a private-share trading platform work?

As companies stay private for longer, new trading platforms are looking to cash in by helping investors cash out.

When Scottish beer and burger chain BrewDog held its first auction on Asset Match’s private-share trading platform, offers ranged from £25 to £215 for a share in the company—it closed at £125.

The deviation in prices “demonstrates the asymmetry of sophistication and knowledge” that investors had about the restaurant chain, says Iain Baillie, Asset Match’s CEO and founder.

Private share trading platforms, which allow private companies’ shares to be bought and sold, are gaining more attention as

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