Waters Wrap: What’s going on ‘Here’? Examining interop’s next move
OpenFin is now known as Here. Anthony explains what the rebrand might signal for the application interoperability space.
While I obviously enjoy writing about the application interoperability space, the most frustrating aspect is that the vendors supplying interop tools sure do love a good name change. That said, what’s in a name can sometimes reflect broader trends in the industry.
A little over a week ago, desktop app interop vendor OpenFin announced it was changing its name to Here. This was a confusing move (at least to me, anyway). Why abandon a well-established brand for a name that basically spits in the eye
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