Waters Rankings 2023: Best portfolio management system provider—SS&C Advent

Product/service: Genesis

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Overview

Advent Genesis is a cloud-native platform designed to support investment managers globally with complex portfolio construction capabilities. Users can monitor style drift, create trade orders, and implement changes across their book of business. Genesis continues to evolve―it featured 43 releases during 2022, and now provides tax visibility and efficiency, personalized dynamic exposure views, and advanced modeling and trade strategies to meet investors’ various needs. 

“There’s a trade tab built right in so you could be on an analytics screen looking at portfolio weightings and then initiate a trade right from that same page. You don’t have to navigate into another system, which is fantastic. It all comes back to efficiency and ease-of-use.” 
Duane D’Orazio, co-founder, managing partner, and chief compliance officer, Conestoga Capital Advisors 

The solution

Genesis adds scale to complex portfolio customization with integrated portfolio modeling, construction, rebalancing, and trade order creation capabilities. Users can generate hundreds of thousands of orders in minutes while accommodating complex preferences and restrictions. Additionally, they can perform analytic workflows without needing to import data from external systems. Genesis also allows users to analyze, understand, and explain their exposure and the drivers of performance across thousands of accounts.

Secret sauce

Genesis provides portfolio managers with business intelligence support across strategies, portfolios, and customer segments, allowing them to present and explain the impact of investment strategies to their investors. Portfolio customization, a strategy usually only available at large investment firms, is now accessible for asset and wealth managers, providing the front office with tools that increase productivity and deliver a more personalized investor experience. 

Recent milestones

Since 2020, Genesis has seen 120% year-on-year user adoption growth. By expanding its development team, SS&C Advent has added enhanced efficiencies to support complex portfolio construction at scale. Improvements include increased rebalancing speed of 1,000 portfolios in 35 seconds, tax optimization, and style drift monitoring. In minutes, portfolio managers can accommodate individual strategy preferences, identify outliers, observe trends, and recognize differences for a single client or across their entire book of business. 

“Navigating the ever-changing landscape of investor preferences and increased expectations presents investment managers with efficiency challenges. Our goal is to equip our clients with cutting-edge technology that enables them to expand their businesses and handle their portfolios with the same agility and personalization whether they manage a few or hundreds of thousands of portfolios. We take pride in offering advanced solutions like Genesis, which cater to complex portfolio management requirements and facilitate scalable business growth.”

Boris Bykhovsky, vice president solutions management & consulting, SS&C Advent

Future objectives

In the upcoming quarters, the Genesis team will work on expanding the platform’s tax workflows. This will include implementing loss harvesting functions, criteria-based tax loss harvesting, and improved wash sale workflows. Additionally, the team will focus on increasing order status visibility, providing more flexible multi-strategy modeling, and further developing the cloud data store to allow for greater interoperability and expansion of data within Genesis.

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